Content Creation & Design
Ideate, direct, and design social content for multiple brands, crafting visually compelling narratives that blend aesthetic impact with strategic storytelling. Leading the creative process from concept through post-production, producing Reels, Stories, carousels, and static posts tailored for social channels. Collaborate cross-functionally with content strategists, stylists, photographers, and editors to shape a cohesive visual direction that drives engagement, brand alignment, and shareability.
“Our IG account looks absolutely stunning right now…please boost the hell out of that thing!”
Concept, strategize, art direct, video, design, photography and photo editing
Lead Social Art Director for EVEREVE’s paid and organic social content, increasing their current 630k+ following by 300k in the last 2 years. CHECK IT OUT @evereveofficial
“I just wanted to take a moment to applaud our social team on our recent White Lotus-inspired social post—what a brilliant idea! I love that you went beyond our immediate product priorities to create fashion content that’s truly of the moment. It was fresh, fun, and spot on. And, I love that you shot the content in a store— brilliant execution.”
Marketing Objective:
Utilizing newest product in store, I pitched and shot this concept which taps into the aspirational, satirical aesthetic of the viral White Lotus series to create a luxurious, tongue-in-cheek narrative around the product. By aligning with this recognizable cultural vibe, the video is designed to spark social engagement, increase brand visibility, and drive impulse purchases through shareable content and embedded product storytelling.
Marketing Objective
This video reintroduces a best-selling product in a fresh new color, created for paid organic placement on Meta and Pinterest. Featuring an eye-catching yet minimal set, it’s designed to boost product discovery, re-engage loyal fans, and drive purchase intent through aspirational storytelling and seasonal appeal. I developed the message, concepted the set, and led the art direction to craft a standout visual story built for big results.
24% of people are watching at least 50% off the video – 4 seconds out of the 8 seconds. The ratio of time spent watching to the end is a signal to Meta to show it to more people.
“The Joelle pant reel has scaled perhaps the fastest we have seen in a paid social reel. It pops! The music, the pace. Well done, it’s a gem!”
EETV Style Crew & Styled by the CEO social series
Concept, art direct, video, design, photography and photo editing
Marketing Objective
Served as Lead Art Director for EVEREVE’s EETV Style Crew and Styled by the CEO traveling social series, creative initiatives that drove strong brand engagement. These campaigns contributed to 9 of the top 20 best-performing videos across EVEREVE’s social channels, highlighting their success in resonating with the audience and amplifying the brand’s storytelling. CHECK IT OUT
“The creative force behind this incredible content every other month!”
